Case for KREA project
What we've done
Krea is a platform that enables customers to compare loan proposals from different lenders and thus find the loan that suits their business. Guys from Krea came to us with lost of customer’s feedback regarding confusing flows and poor user experience. Our goal was to analyse the dead ends and provide more intuitive design. We redesigned the website and the platform taking into account customers’ complaints and business needs.
Web design,
UX-design,
UI-design,
Art Direction
We’ve conducted heuristics evaluation of main competitors and discovered the most common design practices. As our goal was to make it easy for customer’s to find and compare loans, we applied design patterns that users are already familiar with.
We’ve created customer journey map for the typical Krea’s persona. It helped us to uncover all steps that user is going through. As a result we identified the most critical painpoints and opportunities for our redesign.
Journey map
After we finished working on design, it was A/B tested with real users. As the results were satisfactory, it got live. According to recent data, due to our optimizations, conversion rate increased by 14%.
We’ve created customer journey map for the typical Krea’s persona. It helped us to uncover all steps that user is going through. As a result we identified the most critical painpoints and opportunities for our redesign.
Krea's overall goal is to become the largest
We’ve created customer journey map for the typical persona of the product. It helped us to uncover all steps that user is going through. We identified the most critical painpoints of current product and opportunities for our redesign.
1.9k
Who believe in making marketing work better for everyone
14%
Who believe in making marketing work better for everyone
Once design was developed and A/B tested, 100% of users got access to updated web site. According to recent data, due to our optimizations landing page conversion rate increased by 14%.
About the project in numbers
We’ve created customer journey map for the typical persona of the product. It helped us to uncover all steps that user is going through.
Contact us
Let's talk
We work with great people and brands. Write to us and let's grow together:
Social
Contact
Subscribe to get exclusive company updates
Inst
Db
Fb
Content Oriented Web
Make great presentations, longreads, and landing pages, as well as photo stories, blogs, lookbooks, and all other kinds of content oriented projects.
We use cookies to collect useful statistics about how you use our content. We do not store information that can personally identify you through this. Privacy Policy
Ok! I'm in!